Ayana by Naoto Fukasawa for B&B Italia
B&B Italia · Lounge

Ayana by B&B Italia

Designer · Naoto Fukasawa Types · Lounge chair · Sofa · Armchair

About the collection

Ayana

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Designer

Naoto Fukasawa

Naoto Fukasawa is one of Japan's most influential industrial designers, working out of Tokyo with a practice that has shaped Muji, ±0 (his own brand), Lemnos, Maharam and B&B Italia. Trained at Tama Art University, he worked for ID Two (now IDEO) in San Francisco from 1989 to 1996 before returning to Tokyo to open his own studio. The Fukasawa signature is what he calls Without Thought: industrial objects designed to disappear into use, with form following gesture more than decoration. Ayana is his outdoor lounge programme for B&B Italia, built around the idea of a low woven shell on a fine aluminum frame. The collection reads as quiet sculpture from across the terrace and as deeply comfortable seating up close, with armchair, sofa and lounge-chair variants.

Other B&B Italia collections

Pieces in this collection

3 pieces by Naoto Fukasawa

Ayana Armchair
Ayana Armchair
Ayana Chair
Ayana Chair
Ayana Dining Table
Ayana Dining Table

All dimensions, weights, and finishes available on request. Request spec sheets

About the Ayana collection by B&B Italia

The Ayana lounge sits within B&B Italia's permanent outdoor catalog, a position B&B Italia has held as a European specialty outdoor house with established US trade representation. Ayana is produced in specialty European outdoor materials matched to the brand's catalog tradition as part of B&B Italia's premium European outdoor programme, with the configuration designed by B&B Italia's in-house design team.

Material and construction notes

B&B Italia's lounge pieces are built around specialty European outdoor materials matched to the brand's catalog tradition. For US trade specifiers, this means Ayana carries the same material data sheets and US-trade documentation as the rest of the B&B Italia catalog: ASTM F1858 outdoor furniture compliance where applicable, fire-code classification on cushion components, and chain-of-shipment documentation supplied with the invoice. Bespoke fabric or finish substitutions are accepted on COM workflow with confirmed yardage at quote stage; see the Sunbrella and Outdura specifier reference for the workflow at the European factory.

Specifying Ayana in US trade projects

Pricing for Ayana at US trade typically falls between on quote at US trade volumes, before fabric grade, finish premium, and consolidated freight. Lead time is 8-14 weeks from European factory to US port for standard configurations; bespoke dimensions, COM upholstery, or large hospitality volumes extend by 4-8 weeks. The collection is specified in US hospitality outdoor (boutique hotel terraces, resort pool decks, restaurant outdoor dining) and in premium residential outdoor (lake-house, pool-house, rooftop terrace) installations.

Frequently asked specifier questions

What is the lead time for Ayana?

Standard Ayana configurations ship 8-14 weeks from European factory to US port. Bespoke dimensions or COM upholstery add 4-8 weeks. Hospitality projects above 50 pieces consolidate on a single container and follow the same standard timeline.

Is the B&B Italia Ayana collection covered by trade pricing?

Yes. B&B Italia runs a verified US trade programme. Net trade pricing for Ayana is shared after qualification (designer of record, project scope) and is set under the B&B Italia non-disclosure agreement applicable to all premium European outdoor specifiers.

Can Ayana be specified with COM fabric or bespoke dimensions?

Most B&B Italia collections, including Ayana, accept COM upholstery and bespoke dimensions within manufacturer tolerance. See the FF&E procurement workflow for the full COM and bespoke sequence, including fabric yardage, factory shipping, and lead-time impact.

Care, warranty, and US service life

Premium European outdoor pieces share a common care pattern: quarterly rinse with clean water and mild soap, twice-yearly inspection of cushions and fittings, and off-season storage of soft goods in freeze-thaw climates. Structural elements (aluminum, FSC teak, steel) typically carry 5-10 year warranties; fabrics and cushions 2-3 years against UV and stitching. US service life on European premium outdoor is typically 15-25 years on structural elements and 5-10 years on cushions, with COM refresh extending the cycle. Documentation and warranty registration are supplied with the invoice at the trade tier.

Related guides

Brand positioningEuropean vs American outdoor brandsSide-by-side specifier comparison.ProcurementFF&E procurement for outdoor furnitureTrade buyer workflow.MaterialTeak vs aluminum outdoor furnitureDecision matrix and lifecycle cost.

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Materials & finishes

Options

Solid teak
FSC-certified outdoor teak, oiled or weathered gray.
Powder-coated aluminum
Marine-grade aluminum frame across the outdoor programme.
Hand-woven synthetic cord
UV- and saltwater-stable cord wrapping over the aluminum skeleton.
Sunbrella cushions
Solution-dyed acrylic, removable covers, quick-dry foam.
Stainless fittings
Marine-grade fittings throughout.

In situ

Installations

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